GTREASURY
A rebrand that landed just before a $1bn acquisition.
We modernised GTreasury’s brand during a major period of growth.
The work included a refined identity, a redesigned website, marketing campaigns, iconography, presentation systems and a scalable design language that positioned GTreasury as a leading enterprise treasury technology platform.
We then took the new brand to the AFP conference with a standout backlit booth. Not long after, Ripple acquired GTreasury in a landmark $1 billion deal, and brought us straight back to carry the brand into Ripple Treasury. Read the full story.
A platform that had outgrown
the way it looked.
GTreasury’s brand and website no longer matched the sophistication of the platform or the scale of its enterprise offering. As the company grew, it needed a more modern, scalable identity to support product marketing, sales enablement, campaigns and digital growth.
An identity built
for enterprise scale.
We evolved the identity system and redesigned the website with stronger enterprise positioning, clearer UX and more cohesive marketing. The work included brand refinement, UI systems, campaign creative, presentation design, iconography and responsive web design.
Repositioned at a
pivotal moment.
The refreshed brand and website repositioned GTreasury as a modern enterprise fintech platform, in the run-up to Ripple’s $1 billion acquisition. Since then we’ve supported the move to Ripple Treasury, reskinning the website and aligning the visual language with Ripple’s enterprise ecosystem.
$1BN
Ripple’s acquisition, not long after the relaunch
2024
Rebrand and new website
2
Brands: GTreasury, then Ripple Treasury
