ONNA

Repositioning Onna for the AI era.

Client
Onna
Industry
AI / Enterprise SaaS
Services
Brand identityDesign systemWeb design
Year
2026
Timeline
12 weeks

We partnered with Onna on a complete brand refresh, a scalable design system and a modern marketing website.

The aim was to clarify Onna’s positioning and elevate the product experience as the company moved into the AI era.

THE CHALLENGE

A product that had outgrown
its brand and website.

As Onna grew into a more mature enterprise platform, its brand and website no longer reflected the sophistication of the product. Messaging lacked clarity, the visual system had become inconsistent, and the website struggled to show its value to enterprise buyers.

WHAT WE DID

A scalable identity and design system,
built to grow with the business.

We created a modern, scalable identity system and digital experience to strengthen Onna’s positioning, improve consistency and support future growth across marketing and product communications, from brand guidelines and UI components to responsive layouts and CMS-driven content. Built this robustly, the design system can also support ongoing AI-generated marketing content.

THE RESULTS

More clarity, confidence
and consistency.

A cohesive enterprise brand and marketing website that presents Onna with more clarity and confidence across web, product marketing, sales collateral and brand communications, built to evolve with the business and help the team move faster.

2024

Acquired by Reveal, the AI-powered eDiscovery platform

29+

Native connectors, from Slack and Teams to ChatGPT and Claude

#181

In Deloitte’s Technology Fast 500 for growth