RIPPLE TREASURY
From GTreasury to Ripple Treasury, after a $1bn acquisition.
Following Ripple’s $1 billion acquisition of GTreasury, the platform relaunched as Ripple Treasury. We led the visual transition.
We rebranded GTreasury as Ripple Treasury with a refreshed identity system, redesigned marketing assets and a fully reskinned website, all aligned with Ripple’s wider enterprise ecosystem.
The work covered iconography, campaign creative, UI design, presentation systems and brand consistency across every touchpoint, delivered as an ongoing partnership with the Ripple Treasury team.
Evolve the brand fast,
without losing the trust it had earned.
After the acquisition, the brand needed to move into the Ripple ecosystem quickly while keeping the trust of existing enterprise customers. The digital experience had to feel modern without losing the product’s hard-won credibility.
One visual system, from the website
to the trade show floor.
We reskinned and modernised the website, redesigned core marketing assets and built scalable visual systems in line with Ripple’s enterprise design language, so every touchpoint, from product UI to event booths, feels like one brand.
From GTreasury to Ripple Treasury
01GTreasury
GTreasuryWe built the GTreasury brand
A brand identity and visual system for the treasury management platform, and the start of our partnership.
02Acquisition
$1BNRipple acquires GTreasury
A $1bn deal brings the platform into Ripple’s enterprise ecosystem, and the brand has to follow, fast.
03Ripple Treasury
We rebrand it as Ripple Treasury
A new brand system aligned with Ripple, plus everything the team needed to launch it.
Icon set
A full product and marketing icon library
Logo variations
Product sub-brands like GSmart
Ad banners
Digital and out-of-home campaigns
Product PDFs
Brochures and product sheets
Marketing support
Ongoing design for the marketing team
A clearer, more modern presence
at a pivotal moment.
The rebrand repositioned GTreasury as Ripple Treasury, creating a more cohesive experience within Ripple’s fintech ecosystem. The evolved identity and reskinned website gave the team a scalable foundation for future marketing, product communications and customer engagement.
$1BN
Ripple’s acquisition of GTreasury
2024
Our partnership began, with the GTreasury rebrand
2
Brands carried through: GTreasury, then Ripple Treasury
“Super 8 Studio delivered an exceptional brand overhaul and website redesign under extreme time pressure, with outstanding responsiveness and consistently high-quality work throughout.”