Brand identity
From£9,000 per project
- Brand strategy and positioning
- Identity design, with 3 initial concepts
- Logo animation
- Typography and colour palette
- Brand guidelines
- Delivery in 4-5 weeks
Brand identity built to be trusted.
What you get
Everything a brand needs to work.
Every identity project covers the strategy, the design and the tools your team needs to use it well from day one.
Brand strategy
Positioning, values, personality and messaging, agreed before we draw anything. It’s the brief every design decision is checked against.
Logo design
Three initial concepts, refined into one mark that works as well at 16 pixels as it does on a six-metre exhibition wall.
Logo animation
Every identity comes with an animated logo, so your brand feels alive from day one in video, social and presentations.
Typography and colour
A type system and palette chosen for screens first, checked for contrast and accessibility, and properly licensed.
Brand guidelines
A clear guide to logo use, colour, type, imagery and tone of voice, with real examples, so your team and partners stay on brand.
Design system
If you need it, we add a Figma design system with components and templates, so marketing, sales and AI-generated content all stay on brand.
How we work
From first conversation to launch in 4-5 weeks.
Discovery
We get to know your market, competitors and customers through interviews and audits, to understand what makes your company trustworthy and different.
Strategy
We define your positioning, values, personality and messaging. Everything that follows is built on this.
Visual identity
Moodboards, three logo concepts, colour, typography and supporting graphics, with rounds of refinement until it fits.
Guidelines and launch
We pull everything into your brand guidelines, deliver files in every format and apply the brand to your website, social and marketing.
Why Super 8
Small studio. Senior people.
Senior people on every project
No account managers or juniors learning on your brand. The people you meet are the people who do the work.
Built for B2B
We understand long sales cycles, enterprise buyers and products that take a minute to explain. Our identities are designed to win the trust of CFOs, legal teams and IT, not just look good in a portfolio.
Partners for the long run
Many clients stay for years. We’ve worked with Logikcull since 2013 and supported GTreasury through its rebrand and a $1bn acquisition.
Rebrands
Evolve a brand without losing what works.
Not every company needs to start again. Often the best result keeps what people already recognise and fixes what no longer matches the product.
For GTreasury, we evolved the identity and redesigned the website once the platform had outgrown its brand, just before Ripple acquired it for $1 billion. For Logikcull, we modernised the logo while keeping the character of the original.
Identities we’ve designed.
A selection of identity projects for fintech, legal tech and cybersecurity companies.
“Working with Super 8 is incredibly rewarding. They take your ideas and transform them into stunning visuals you would never have imagined.”
Investment
What an identity costs.
Every project starts with a fixed quote and a clear timeline.
Identity + AI-ready brand system
From£16,000 per project
- Everything in brand identity
- A Figma design system with components, styles and templates
- Tone of voice, design tokens and ready-to-use instructions for ChatGPT, Claude or Copilot
- An online brand hub your team, and their AI tools, can follow
- Accessible by default, built to WCAG standards
Websites and marketing assets are quoted per project. See all our services.
FAQ
Questions, answered.
What does a brand identity agency do?
A brand identity agency defines how your company looks, sounds and feels. That covers the strategy behind the brand, the logo, typography, colour and imagery, and the guidelines that keep it consistent. At Super 8 it also includes logo animation and, if you need it, a Figma design system.
How much does a brand identity cost?
Our brand identity projects start at £9,000, including strategy, three initial concepts, logo animation and guidelines. Adding a full Figma design system starts at £16,000. Every project gets a fixed quote before we start.
How long does it take?
Usually 4-5 weeks for a full identity. Smaller projects and startups can be quicker, and we’ll agree a clear timeline up front.
Can you refresh our existing brand rather than start again?
Yes. Often the best result keeps what people already recognise. For Logikcull we modernised the logo while keeping the character of the original, and for GTreasury we evolved the identity ahead of its acquisition by Ripple.
Do you design the website too?
Yes. Many of our identity clients go on to work with us on their website, and we design and build both, so the brand carries straight through to the site.
Where are you based?
We have studios in Oxfordshire, UK and Valencia, Spain, and work with companies across the UK, Europe and the US, in English and Spanish.