REPLAY POKER
A poker brand we’ve helped build, hand by hand, since 2012.
We’ve worked with Replay Poker since 2012, when it was a small, ambitious startup carving out its space in online poker.
The first project covered a new brand identity, a website redesign and a complete visual overhaul of the game, rebuilt in HTML5 just as Flash was being phased out. Thirteen years on, we’re still shaping the brand and the player experience.
In 2022 Replay was acquired by Casino.org, and our creative direction continues under the new ownership.
Leave Flash behind and build
a poker brand from scratch.
Replay needed a brand that could stand out in a crowded market, and a game that looked and played beautifully in the browser. Going all in on HTML5 while Flash was still everywhere meant designing the experience from the ground up, for casual players and seasoned pros alike.
A brand with personality,
and a game built around it.
We created the Replay identity and its king character, then designed the website and every screen of the game. Since then we’ve produced thousands of marketing assets, over 100 illustrated achievement badges, a custom in-game card deck, mobile app design and a Figma library covering brand, UI, chips, 3D assets and promo banners in multiple languages, robust enough to support ongoing AI-generated marketing content.
From small startup to a leading
free-to-play poker platform.
Replay grew into one of the best-known free-to-play poker platforms, with a recognisable brand and a polished experience on every device. That consistency across brand and product was a key part of its acquisition by Casino.org in 2022.
2012
Partners since
100+
Illustrated achievement badges
13+ YRS
Of brand, game and marketing design
“A big THANK YOU for all your work on the project. You did an AWESOME job!!! I can’t wait to get it live on the website.”
