The Windrush Club
Nestled in the heart of Witney, The Windrush Club has long been a cherished social hub, offering a welcoming space for locals to gather, relax, and enjoy a range of activities. However, despite its rich history and strong community presence, the club's brand identity had not evolved with the times. The old signage, reminiscent of a bygone era, was outdated and uninviting, featuring a tired colour palette and traditional serif lettering that failed to capture the attention of modern audiences. In an effort to revitalise the club’s image and attract a younger, more dynamic membership, The Windrush Club turned to Supereight Studio Ltd. for a comprehensive rebranding project.
The primary challenge was to balance modern aesthetics with the club's deep-rooted heritage. The existing signage and branding no longer reflected the vibrant and inclusive space the club aspired to be. The goal was clear: to create a fresh, contemporary visual identity that would appeal to new members while retaining the warmth and tradition that made The Windrush Club a local institution.
Supereight Studio undertook a complete brand transformation, starting with a deep dive into the club’s values and aspirations. We developed a sleek, modern logomark inspired by the flowing waters of the nearby River Windrush, incorporating clean typography and a fresh colour scheme that balanced heritage with contemporary appeal. The new signage was designed to stand out on Witney High Street, using bold, high-contrast lettering and sophisticated materials that exuded quality and approachability.
THE RESULTS
The impact of the rebranding was immediate and tangible. The new signage became a striking feature on Witney High Street, drawing positive attention from both locals and visitors. The refreshed identity positioned The Windrush Club as an inviting and stylish destination, leading to a significant increase in new memberships, particularly from younger demographics. The club’s management reported an influx of fresh faces, proving that a modern visual identity can breathe new life into even the most established community spaces. Thanks to Supereight Studio, The Windrush Club has successfully stepped into a new era while honouring its proud heritage.
We all love the new sign, it's brought a new lease of life to the place.Phil Hamm, Long standing member
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