Hometrack are residential property market specialists. Trusted by top mortgage lenders, property developers and investors across the UK and Australia, they provide objective, board-ready evidence and insight to help their customers make informed business and strategy decisions about the residential property market.
We created a fresh new brand identity, by taking the fundamental elements from the old logo and paying lots attention to typography using the Accord typeface and symbol cripsness to reflect the revised brand values. We provided detailed brand guidelines including sub-branded product identities, report documentation, business cards, print stationary, colour palettes, typography guidelines and illustrative styles.
Creating a good UX or User Experience starts with the first part of the design process which involves creating personas, user journeys and iterating sitemaps, which helps clarify the user goals and information architecture of the website.
We designed and developed a fully responsive hometrack.com working closely with Hometrack's technical team and marketing department. We created a fresh new look and feel, payment system, a custom Hometrack icon set, all illustration assets and templates for each part of the website.
We helped create a custom integration of stripe.com as the payment system.
We designed and developed all HTML email templates for Mailchimp marketing campaigns and transactional communications.
We are delighted with the new website which is already having a positive impact on our business. Supereight were a pleasure to work with, highly professional, prompt and full of great ideas on how we could present our products and services better.
Amina Waters, Head of Marketing at Hometrack
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