Work

Replay Poker

Replay Poker is where skill meets thrill in a premium, free-to-play poker experience—no ads, no gimmicks, just pure competition. Whether you’re a seasoned pro or a casual player, you can hone your strategy, climb the leaderboards, and dominate tournaments in Texas Hold’em, Omaha, and more. With a vibrant community, slick gameplay, and a commitment to fair play, Replay Poker is the ultimate spot to sharpen your game, show off your skills, and go all-in—without risking a dime.

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Supereight Studio first teamed up with Replay Poker back in 2012, when they were a small but ambitious startup looking to carve out a space in the online poker world. They needed a fresh brand identity, a sleek website redesign, and a complete visual overhaul of their poker game—one that would be built entirely in HTML5. At a time when Flash was being phased out, this was a bold move, and we were excited to help shape Replay Poker’s new digital future. Our focus was on delivering high-quality UX and visual design, ensuring the game not only looked stunning but also provided a smooth, intuitive experience for players of all skill levels.

Over the past 13 years, our partnership has continued to grow, with Supereight Studio playing a key role in shaping the Replay Poker brand and player experience. We’ve created thousands of marketing assets, from merchandise and custom illustrations to promotional materials that help engage and excite their growing player base. One of our most ambitious projects was designing over 100 unique poker chip achievement badges, each with custom illustrations to reward players for their in-game accomplishments. We also crafted a custom deck of playing cards exclusively for in-game use, adding an extra level of personality and polish to the experience.

Our work didn’t stop there. As Replay Poker expanded, so did their need for a consistent and scalable design system. We helped built an extensive Figma-based design library, covering brand assets, website elements, promo banners in multiple languages, 3D assets, UI components, poker chip styles, and more—ensuring every visual detail remained cohesive across their platform. We also played a major role in their mobile app design, bringing the Replay Poker experience to a wider audience while maintaining the high-quality UX and aesthetic that players love.

The Results

The impact of our work has been game-changing. Replay Poker has evolved from a small startup into one of the leading free-to-play poker platforms, with a strong, recognisable brand and an engaging, polished user experience. The HTML5 redesign allowed them to stay ahead of the curve, providing players with a seamless experience across all devices. Our visual assets and marketing materials have helped attract and retain a loyal player community, while our custom illustrations and design systems have brought consistency and clarity to their ever-expanding platform.

What started as a one-time project in 2012 has grown into a long-term creative partnership, with Supereight Studio continuing to deliver top-class visual assets and experiences that keep Replay Poker’s brand and game at the top of its field.

This consistent focus on brand clarity and user experience played a pivotal role in Replay’s acquisition by Casino.org in 2022. The strength of the design system, visual identity, and product experience were key drivers in positioning Replay as a valuable asset in the online gaming space. Today, Supereight’s creative direction remains central to Replay’s continued growth and evolution under Casino.org’s ownership.

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You can bet on us for awesome design. Let's play