GTreasury
GTreasury, a leader in digital treasury solutions, was embarking on a transformative journey to redefine its brand identity. As the company evolved to embrace its new era of "Adaptable Treasury Solutions," it required a brand that not only reflected its vision but also empowered CFOs and Treasurers with "The Clarity to Act."
GTreasury sought a refreshed identity that would align with its mission of providing comprehensive, connected, and intelligent treasury solutions. It needed to distill complex financial concepts into a clear, compelling brand language, modernise its visual presence across digital and print platforms, and reinforce its credibility and leadership in the financial technology space.
Supereight collaborated with GTreasury to develop a bold new identity that captured the company’s strategic evolution. This encompassed a complete redesign of their brand identity, including a new logo, a refined colour palette, and a comprehensive digital experience.
At the core of the redesign was the new GTreasury logo—a sleek, modern "G" that embodies the principles of clarity, adaptability, and strategic insight. The concentric circles symbolise the structured and centralised financial operations GTreasury facilitates. Radar-like elements reflect GTreasury’s ability to detect risks and opportunities, enabling treasurers to act with confidence. The outward progression of circles signifies modularity, adaptability, and the company's growing global impact.
To complement the new logomark, we introduced a dynamic colour scheme that represents GTreasury’s core values. Blue symbolises trust, stability, and expertise, reinforcing GTreasury’s role as a trusted advisor to finance leaders. Green represents growth, adaptability, and the fresh approach GTreasury brings to treasury management. This refined palette not only modernises the brand but also enhances usability across digital platforms and marketing materials.
Beyond the visual refresh, Supereight contributed to the early design direction of GTreasury’s new website, suggesting the initial homepage layout, button styles, and key visual assets. The redesign aimed to streamline navigation and content hierarchy, ensuring CFOs and Treasurers could quickly access critical information. While Supereight helped shape the website's visual approach, Redonk ultimately took the lead in designing and developing the site in Webflow. The result is a clean, intuitive, and professional platform that reflects GTreasury’s industry-leading expertise while allowing for seamless content updates and future expansion.
Our collaboration with GTreasury didn’t end at launch. Supereight continues to provide ongoing design support, ensuring consistency across digital and print materials while evolving the brand as needed. From marketing collateral to interactive graphics, we help GTreasury maintain its powerful visual identity in a rapidly changing financial landscape.
The Impact
The refreshed GTreasury brand now fully embodies its mission to provide financial leaders with "The Clarity to Act." By creating a distinctive and strategically aligned visual identity, Supereight has helped GTreasury strengthen its market presence with a modern, sophisticated brand. The intuitive and visually compelling website has improved user engagement, while the redesign has reinforced GTreasury’s credibility as a leader in treasury management solutions.
As GTreasury continues to innovate, Supereight remains a trusted partner in ensuring that its brand identity evolves in alignment with its vision. Our work together is a testament to the power of strategic design in shaping the future of financial technology.
Matt and his team at SuperEight Studio delivered exceptional results under extreme time pressure. They completely overhauled our brand, updated all our materials, and mocked up new design elements for our website in just a few months. Their responsiveness to feedback was outstanding they quickly incorporated our input while offering impactful design suggestions that significantly improved the final product. Despite the rushed timeline, their work maintained consistent high quality, and they were genuinely a pleasure to work with throughout the entire process. They made the impossible happen without any hang ups.Alexandra Loppnow, Agile Marketing Lead, GTreasury
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