<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Super 8 Journal</title><description>Notes on branding, websites and design for complex companies.</description><link>https://supereightstudio.com/</link><language>en-gb</language><item><title>How we rebranded GTreasury before a $1bn acquisition</title><link>https://supereightstudio.com/journal/how-we-rebranded-gtreasury/</link><guid isPermaLink="true">https://supereightstudio.com/journal/how-we-rebranded-gtreasury/</guid><description>A treasury platform that had outgrown its look, a booth that stopped people in their tracks, and a client who called us straight back.</description><pubDate>Fri, 23 Oct 2026 00:00:00 GMT</pubDate><category>Branding</category></item><item><title>Your logo isn’t doing the heavy lifting</title><link>https://supereightstudio.com/journal/logo-isnt-doing-the-heavy-lifting/</link><guid isPermaLink="true">https://supereightstudio.com/journal/logo-isnt-doing-the-heavy-lifting/</guid><description>The logo is the bit everyone points at. The system around it is what does the work.</description><pubDate>Wed, 21 Oct 2026 00:00:00 GMT</pubDate><category>Branding</category></item><item><title>Why custom illustration and icons make brands more memorable</title><link>https://supereightstudio.com/journal/custom-illustration-and-icons/</link><guid isPermaLink="true">https://supereightstudio.com/journal/custom-illustration-and-icons/</guid><description>Stock images and free icon sets are everywhere. Custom gives you a look nobody can copy.</description><pubDate>Mon, 19 Oct 2026 00:00:00 GMT</pubDate><category>Illustration</category></item><item><title>Why your brand colours change in print</title><link>https://supereightstudio.com/journal/why-brand-colours-change-in-print/</link><guid isPermaLink="true">https://supereightstudio.com/journal/why-brand-colours-change-in-print/</guid><description>Your orange looks perfect on screen, then arrives on the booth looking tired.</description><pubDate>Wed, 14 Oct 2026 00:00:00 GMT</pubDate><category>Branding</category></item><item><title>The ten commandments of good design</title><link>https://supereightstudio.com/journal/ten-commandments-of-good-design/</link><guid isPermaLink="true">https://supereightstudio.com/journal/ten-commandments-of-good-design/</guid><description>Dieter Rams’ ten principles, with our illustrations, and what they mean for brands today.</description><pubDate>Wed, 23 Sep 2015 00:00:00 GMT</pubDate><category>Design</category></item></channel></rss>